Content marketing encourages customer engagement and improvers overall rankings via sharing of high quality, relevant information that aims to satisfy your business goals while providing the answers your potential customers were trying to find.
Since content marketing focuses on the customer needs, it is a perfect way to show that you have the same priorities.
Consistent renewal of quality content will increase brand recognition and loyalty.
Prolonged time on site
The more engaging you content is, the more time users will spend on site.
If you provide comprehensive answers your customers are looking for, more clients will want to work with you.
Adapted content that targets the needs of your customers will attract them to your site.
The abundance of quality content draws more attention from audience and brings more links and shares which is cool for SEO.